Merlot Skin Care unveils new releases in Shanghai in May
As more small businesses look toward global expansion, Merlot Skin Care, the best-selling natural grape seed-based skin care brand, prepares to release a host of new products at the China Beauty Expo in Shanghai May 18 – 20, 2016.
The Expo will mark the debut of a new brand look, as well as travel size versions of Merlot’s popular Moisturizer, Moonlight Radiance Night Cream, and Hand Cream Plus Sanitizer. In celebration of Merlot Skin Care’s 15 year anniversary, new packaging has been created to emphasize the brand’s focus on fresh, powerful, good-for-you skin care.
“We’re very excited to debut these new concepts on an international stage, and expand Merlot’s global reach,” says Michele Beckley, Vice President of Operations for Merlot Skin Care. “This is a great opportunity to introduce beauty customers in China to our brand of high quality, American-made goods.”
Skin care represents the fastest growing segment of China’s cosmetic market, with special interest paid to anti-aging products. Merlot Skin Care’s emphasis on natural grape seed antioxidants to protect skin and fight against premature aging make the brand a natural fit for entrance into the Chinese market.
At the China Beauty Expo, Merlot Skin Care will release:
- Merlot Moisturizer (2 oz.) – a fast-absorbing, ultra lightweight moisturizer
- Merlot Moonlight Radiance Night Cream (2 oz.) – a deeply hydrating cream that works to repair fine lines and wrinkles
- Merlot Hand Cream Plus Sanitizer (1 oz.) – a moisturizing lotion that also protects and sanitizes
- Merlot Grape Seed Eye Cream (1 oz.) – a targeted treatment to reduce puffiness and under-eye circles
These new Merlot Skin Care items are expected to be available in the United States later this year. Produced in Dallas, Texas, and originated in El Paso, Texas, the Merlot Skin Care brand is paraben-free, cruelty-free, and vegan friendly.
Additionally, the Merlot company will preview a new brand, MultiV6, created by Merlot Skin Care’s founder and CEO, Wayne Beckley. The MultiV6 brand utilizes a combination of six vitamins plus resveratrol to deliver nutrients and intense hydration to the skin. The brand will include a Day Cream, Night Cream, and specialized Serum. The MultiV6 line will be shown for the first time publicly at the China Beauty Expo, and should be available in the United States in the coming months.